Azha Ayanna Luckman                                                       

                                 

Recent History 

2019-Present Cult Classic Magazine Editorial Director
2019-2024 Kamp Grizzly Art Director/Cultural Strategist
2019 Apple Photo ResearcherContact

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Human by Orientation

Role: Art Direction, Cultural Strategy,Curation, Consulting 
What: Social Campaign, Digital Activation, Consulting 
Where: NYC, Digital 


Human by Orientation amplifies Queer voices by cultivating a space where the LGBTQIA+ community can connect and engage with each other through creative content, inclusive messaging, and familiar characters within the WarnerMedia network.






To create awareness around the platform, we tastefully promoted and drew in audiences to the Human by Orientation social channel by collaborating with artists who represent the platform’s ethos. We commissioned artists; Arvida Bystrom, John Yuyi, and Kezia Harrell to create self portraits in their respective mediums based on themes of self reflection, identity and personal experiences. These portraits went live on the Human By Orientation and artist’s Instagram profiles. 







Further diving into the individual stories of each artist, we partnered with Office magazine for a feature on each artist and amplified the message of Human by Orientation. The cross-platform strategy ensured visibility to like-minded audiences/following and garnered a more robust and loyal following as a result.